~1 : 5,000
Doctor to patient ratio
Source: Nigerian Medical Association / WHO, 2023
Rx · Investors
A distribution layer for healthcare access in Nigeria.
A short overview. The fuller investor pack — model, roadmap and go-to-market — is available on request.
Rx · The problem
Care exists. Access to it, at the moment it's needed, doesn't.
Most health decisions in Nigeria are made without a professional in the room: whether a symptom is serious, which pharmacy is open, whether a course of medication was finished. Each of those is a small decision with an outsized effect on outcomes and on cost. WellNaija is the layer that puts a licensed professional, a live map, and a reminder schedule into that moment.
Rx · Market context
The numbers behind the opportunity.
~70%
Health spend paid out of pocket
Source: WHO Global Health Expenditure Database, 2022
<10%
Population with health insurance
Source: National Health Insurance Authority, 2023
~54 yrs
Life expectancy at birth
Source: World Bank, 2023
With over 200 million people, near-universal mobile penetration and a payment layer that already works, the constraint on digital health here is trust and fulfilment — not connectivity.
Rx · Business model
Four revenue lines, one rule above them.
Rx · Life-first monetization policy
Nothing that can save a life sits behind a paywall. Emergency SOS, the pharmacy and hospital locator, and medication reminders stay free, for everyone, permanently.
We monetise convenience, depth and distribution — not access to help in an emergency. This is a product decision and a commercial one: in a market where most spending is out of pocket, trust is the acquisition channel.
Consultations
A per-session fee on pharmacist and doctor consultations, split with the professional.
Subscription
An optional low-cost monthly plan for households: unlimited chat consultations and family profiles.
Pharmacy fulfilment
A margin on e-prescriptions routed to verified partner pharmacies, plus delivery logistics.
B2B & white-label
Per-member contracts with HMOs, employers and pharmacy chains running WellNaija under their own brand.
Rx · Talk to us
Open to early conversations.
We're pre-launch: no user numbers, no revenue to report yet, and we won't invent any. What we can share is the product, the pipeline of professionals, and the pilot conversations underway. Send a note with “Investment” as the subject and we'll reply with the full overview.